AFP Top Ten (Week of June 28 2017): Millennial Giving, Creating Urgency, Getting Major Donor Visits & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. How Much Does Gender Inequality Cost Canada? $150B, Report Finds (CBC News): One important idea from the article: Be aware of unconscious bias. Women comprise only one-quarter of senior leaders, but 80 percent of employees think their company is inclusive.
2. Millennials Start Displaying Inclination To Give (The NonProfit Times): Millennials are still a ways away from contributing to the nonprofit sector to the same extent as Baby Boomers and Gen Xers. If signifiers of willingness to give such as volunteerism and attendance at religious services are to be believed, however, Millennials are closer to being as active as their elders than dollars indicate.
3. How to Harness The Super-Power of Urgency in Your Fundraising (Future Fundraising Now): Urgency is one of the most important features of strong fundraising. That's because for most donors, deciding they'll give later is a default decision not to give ever.
4. Improving Donor Retention Is Better Than Chocolate (Shawn Plater-LinkedIn): A nice piece linking together several important research nuggets (though sadly not chocolate nuggets) and identifying what we can do to improve retention.
5. Top 5 Nonprofit Email Newsletter Mistakes (John Haydon): You spend a great deal of time publishing email newsletters. After all, it’s one of the most effective ways to stay in touch with supporters. But while most nonprofits spend lots of resources writing their email newsletters, most aren’t using it as effectively as they could.
6. Planned Gifts Don’t Go Bump in the Night (The NonProfit Times): From AFP New York Fundraising Day, an interesting discussion on what planned gift officers fear and how they speak with donors about gift opportunities.
7. The Most Charitable Cities in America (Fast Company): The nonprofits in the most charitable cities in the US tend to have several things in common: They spend about 80% of their funding on community programming, don't skimp on overhead funding and budget strategically to avoid relying on grants.
8. Twenty-Four Nonprofit Resources for Your Mid-Year Check-In: A Smart Fundraiser’s Summer Reading Checklist (npENGAGE): This list is comprised of tools, research, fundraising ideas, and other reading material to give you insight into how the sector as a whole is doing and what your strategic focus should be going forward.
9. Nine Useful, Proven Strategies to Get the Major Donor Visit (Clairification): The hardest part of fundraising is getting the visit. Once you know this you’ll be less frustrated. There’s nothing wrong with you if you’re having a hard time getting through to someone. Everyone does. Persevere.
10. Good Asking: The Role of Research in Efficient, Effective and Enjoyable Fundraising (SOFII): In this report for the Institute of Fundraising, researcher Beth Breeze explores the importance of research in fundraising and why we should celebrate its use.